This Digital Account Manager job description template can be posted to online job forums and career pages to recruit candidates. You can modify the requirements and responsibilities given in this template according to the specific need of your company.
Key Responsibilities of Digital Account Manager
Build long-term relationships with clients by engaging with them frequently
Set digital marketing strategies for the target customers by taking their specific needs into consideration
Suggest, design, and implement digital projects for the purpose of increasing customer ROI
Job brief
We are hiring a qualified Digital Account Manager for managing our portfolio and for helping us improve our web presence.
What does a Digital Account Manager do?
A Digital Account Manager contributes to the business growth of a company by increasing its brand awareness through digital media and developing long-term relationships with its clients.
In order to succeed in this role, you must have the ability to use digital tools for adding value to our company’s performance and strategy. You must also have a customer-oriented attitude and prior experience in Marketing.
Responsibilities
Building long-term relationships with clients by maintaining frequent contact
Setting digital marketing strategies for the target customers by taking their specific needs into consideration
Suggesting, designing, and implementing digital projects for the purpose of increasing customer ROI
Analyzing the effectiveness of digital campaigns
Staying aware of the latest trends in digital technology
Presenting social media marketing strategies to clients
Reporting on web performance metrics
Addressing client queries in an efficient as well as timely manner
Supporting clients in every matter related to digital management
Optimizing web content for increasing traffic and also for improving SEO
Requirements
At least a Bachelor’s degree in Marketing, Mass Communication or a relevant field
Prior experience as a Digital Account Manager
Experience working with MS Office, CRM software, and SEO/SEM tools
Experience with a content management system (e.g. WordPress)
Sound knowledge of Google AdWords and Analytics tools, especially Google Analytics
Sound knowledge of social media platforms and online marketing tools (e.g. Buffer)
Customer-oriented attitude
Proficiency in English
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
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