This Digital Marketing Director job description template can be posted to online job forums and career pages to recruit candidates. You can modify the requirements and responsibilities given in this template according to the specific need of your company.
Key Responsibilities of Digital Marketing Director
Build a roadmap for our company’s digital marketing efforts
Ensure our brand consistency by managing all online marketing channels (e.g. websites, blogs, social media, and emails)
Monitor performance by measuring KPIs and ROI, and also prepare the budget for marketing campaigns
Job brief
We are hiring a qualified Digital Marketing Director for developing our company’s long-term marketing strategies and ensuring their effectiveness.
What does a Digital Marketing Directordo?
A Digital Marketing Director works closely with the company’s digital teams for building its strong web presence and for ensuring its brand consistency through various digital marketing channels.
In order to succeed in this role, you must have the ability to achieve the company’s long-term business objectives by executing suitable digital marketing efforts. In addition to that, you must be passionate about digital marketing and must also have extensive marketing experience.
Responsibilities
Building a roadmap for our company’s digital marketing efforts
Ensuring our brand consistency by managing all online marketing channels, such as websites, blogs, social media, and emails
Monitoring performance by measuring KPIs and ROI, and also preparing the budget for marketing campaigns
Staying aware of the latest trends and advancements in digital technology
Monitoring competition and also providing ideas for standing out among the competitors
Motivating digital marketing team for achieving goals
Liaising with Product, Design, Sales, and Marketing teams for building cohesive strategies and increasing client satisfaction
Forecasting sales performance and trends while also acting proactively for increasing our market segment
Managing and improving online content by using Google Analytics and SEO practices
Overseeing the company’s social media accounts
Developing specific campaigns for creating and maintaining high-level customer interaction
Requirements
At least a Bachelor’s degree in Marketing, Mass Communication, or a relevant field
Prior experience as a Digital Marketing Director
Proven past experience in building and implementing effective digital marketing strategies/campaigns
Experience with a content management system (e.g. WordPress)
Sound knowledge of web design
Sound knowledge of Google Analytics, CRM software, and SEO/SEM tools
Familiarity with digital marketing tools as well as best practices
Familiarity with the working process of all digital marketing channels
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
A keen eye for details
An analytical mind with a problem-solving attitude
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