Email Marketing Manager Job Description

This Email Marketing Manager job description template can be posted to online job forums and career pages to recruit candidates. You can modify the requirements and responsibilities given in this template according to the specific need of your company.

Key Responsibilities of Email Marketing Manager

• Develop and execute email marketing campaigns
• Collaborate with the content team for creating newsletters for company updates
• Upgrade email templates using creative graphics as well as other visual aids

Job brief

We are hiring an Email Marketing Manager for leading and managing our company’s email marketing activities.

What does an Email Marketing Manager do?

An Email Marketing Manager develops and executes email marketing campaigns, creates newsletters, and manages email databases. An Email Marketing Manager promotes a company’s brand by ensuring that its customers stay aware of the latest company updates such as new releases and company events.

In order to succeed in this role, you must have the ability to generate compelling ideas that promote sales. You must also have a sound knowledge of email marketing and prior experience in managing email campaigns. So, if you like to work in a fast-paced environment and qualify our requirements, we would like to hear from you.

Responsibilities

• Developing and executing email marketing campaigns
• Collaborating with the content team for creating newsletters for company updates
• Upgrading email templates using creative graphics as well as other visual aids
• Proofreading emails for grammar, spelling, and clarity
• Ensuring mobile-friendly templates for emails and newsletters
• Communicating with customers in a timely manner for minimizing unsubscribes
• Creating databases of emails for the purpose of lead generation
• Increasing the company’s email list by identifying the target audience
• Analyzing campaign performance, identifying discrepancies, and suggesting improvements
• Recording and reporting on revenue increase caused by email marketing campaigns
• Ensuring that all emails comply with industry policies as well as company regulations

Requirements

• At least a Bachelor’s degree in Marketing, Mass Communication, Journalism, or a relevant field
• Prior experience as an Email Marketing Manager
• Experience with content management systems (e.g. WordPress) and HTML/CSS
• Experience with marketing automation technologies
• Sound knowledge of online analytics (e.g. Google Analytics) and SEO/SEM
• Sound knowledge of email databases and analytical tools
• Excellent project management and copywriting skills
• Ability to perform within tight deadlines while working in a fast-paced environment
• Proficiency in English
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details
• An analytical mind with a problem-solving attitude