The gap between humans and machines is rapidly blurring. Technologies like AR, VR, and VUI are disrupting the way we use UX and UI. As a UI Strategist, the role strives to optimize experiences based on user needs and security.
A succinct explanation from Jared Spool, Maker of Awesomeness at Center Centre – UIE tells us the importance of a UI Strategist.
“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.”
According to fuselab studies, UI is an integral part of web design strategy. The report adds that even a 10% improvement in User Experience score can translate into $ 1 bn in revenue for business enterprises.
How does strategy make a difference? Well, it says that every “i” should be dotted, while every “t” should be crossed. A UI Strategist does the same just like Iron Man created Jarvis UI from his imagination
Having a distinctive UI is great, but the bubble bursts sooner if it is not worth the hype. UX strategists know that user-centric experiences go beyond the interface, but also usability and adoption.
Until recently, UX focused on strategy and UI was about the design. However, recurring advancements in NLP, AI, ML, and IoT have spurred huge innovations in UI. For example, according to a survey by the UK’s leading financial review, 81% of the businesses agreed that fintech-based UI has eased cross-border payments.
The U.S. Bureau of Labor Statistics predicts the growth of the UI Strategist job market at 13% by 2030.
Recommended Read: Top 50 Tech Skills and Tech Roles in 2022
As per Glassdoor estimates, the national average for a UI Strategist salary in the USA is $1,01,061 per year with an added compensation between $5,617 – $1,63,685.
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