Did you know that AR (Augmented Reality) and VR (Virtual Reality) are the greatest tech influences of Meta? Yes, our world is seeing a mix and mingle of different realities and we should thank AR, VR, and MR (Mixed Reality) for that.
AR is a combination of the digital and physical worlds, while VR is a fully artificial digital world. In terms of User Experience (UX), AR needs partial immersion, but VR needs complete immersion.
Why there’s a rush to hire AR and VR project managers?
The integration of VR and AR is all about innovation and breaking the rules! as per the late Kevin Coleman, former strategic technology advisor. Resonating, BCG also says that the success of AR and VR lies in linking strategy, technology, and execution.
Take the medical industry for example. Eran Orr, Founder, and CEO of XRHealth says that anyone anywhere with innovative solutions through virtual treatments for patients is going to enhance all clinical practices.
Contrary to the popular notion, AR and VR are not only about plug-and-play. Companies can realize their full potential only when they are blended with the project’s goals, data, and business models, and even across the organization at all levels.
Only a seasoned AR and VR project manager can extract the benefits through customized implementations.
There’s no doubt that AR and VR propel sales and customer satisfaction exponentially. For example, Shopify finds that digital interactions based on AR and VR have a high conversion rate of 94%.
The technology is predicted to achieve a market value of $209 bn in 2022 as per Statista. Besides, the global AR and VR-based app downloads are also expected to reach 5.5 bn by 2023.
Similarly, Fortune Business Insights also reports the industry is expected to reach over USD 105,676.7 Million by 2028, exhibiting a CAGR of 35.7% during the forecast period.
The cutting-edge trend has increased the demand for AR/VR project managers as projects are integrated with digital technology. From storyboarding to product launch, they are in demand.
Demand for AR, VR, and MR-based roles has increased across all industries in recent years. For example, more than 27% of gaming developers say their projects are developed on AR/VR platforms.
As per Glassdoor estimates, the national average of an AR/VR Project Manager salary in the USA is $41,354 per year with an added compensation between $301 – $63,881.
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